Google AdSense Approval Checklist for 2026

Getting Google AdSense approval in 2026 is less about perfect traffic and more about proving your site is a high-quality, professional resource. Approval standards are strict, so following a clear checklist helps reduce the chance of Low Value Content or Policy Violation rejection.

1) Essential Pages (Trust Signals)

Before applying, make sure these pages are visible in your header or footer. Without them, your site can look incomplete or untrustworthy.

  • Privacy Policy: Explain how you handle user data, cookies, and analytics.
  • About Us: Clearly describe who you are and what value your site provides.
  • Contact Us: Add a working contact form or professional email address.
  • Terms and Conditions: Optional, but strongly recommended for professionalism.

2) Content Quality (Most Common Rejection Area)

Google’s standards prioritize genuinely helpful content.

  • Quantity: Aim for around 15–20 high-quality posts before applying.
  • Length: Keep most posts in the 800–1,200+ word range.
  • Originality: Avoid generic AI fluff. If you use AI for research, add your own insights, examples, and experience.
  • Niche Focus: Stick to one clear topic to build topical authority.
  • Formatting: Use proper H1, H2, and H3 structure, bullets, and original images.

3) Technical & User Experience

If the site is hard to use, approval chances drop.

  • Custom Domain: Prefer your own domain (.com, .org, etc.).
  • Mobile Friendly: Use a responsive theme and test on mobile screens.
  • Navigation: Keep menus clean and remove broken or incomplete pages.
  • Speed: Improve load time with image optimization and caching.
  • SSL/HTTPS: Ensure your site is fully secure.

4) Traffic & Indexing

You don’t need huge traffic, but your site should show real activity.

  • Google Search Console: Submit your domain and XML sitemap.
  • Indexing Check: Confirm key pages are indexed and discoverable.
  • Organic Visits: Even modest real search traffic helps signal usefulness.
  • Avoid Fake Traffic: Never use bots or traffic-buying schemes.

5) Prohibited Content (Instant Rejection Risks)

Make sure your site does not include:

  • Adult or sexually explicit content.
  • Pirated or copyrighted material.
  • Hate speech or illegal activity promotion.
  • Thin pages with very little useful text.

If You Get “Low Value Content” Rejection

Usually this means content is too short, too generic, or too similar to what already exists online.

Try this before reapplying:

  • Publish 4–6 deeper articles (around 1,200–1,500+ words).
  • Add unique visuals, examples, and practical insights.
  • Improve internal linking and page structure.
  • Wait about 2 weeks, then reapply.